"There is nothing either good or bad but thinking makes it so."

-William Shakespeare

Neha Gogia



Yugen is the brainchild of Neha Gogia, a design graduate from NIFT as well as a certified yoga & meditation teacher.

The idea behind Yugen and our story started in the year 2020 when everyone in the world was going through an unprecedented and challenging time. Being a mother of 2 kids as well as a kids Montessori teacher, I realized the importance of positive words and the impact that they can have on children, especially during these trying times. Saying these affirmations from an early age can really make a positive impact on their behaviour as well as easily boost their confidence. Not only for kids, reading these affirmations first thing in the morning and just before going to bed, really helped me focus on the things that I wanted to achieve as well keep my mind on positive things rather than absorbing all the negativity from the surroundings and being impacted from the turmoil going on in the world. This really helped keep my mental health in check, and focus on what really should matter in the world – our children, career, health, finances and our home & family.

We have therefore even classified our positive affirmation frames into these above categories. Furthermore, we also welcome any customisation in our affirmation frames as per your unique requirement. You can get in touch with us and get a customised tailor-made affirmation board
- just for you.


Affirmations are really simple, short and powerful statements that can help you to overcome self-sabotaging, negative thoughts.
When you say, think, even hear positive affirmations, they become thoughts that create reality.

Our products are designed specifically for manifesting your life’s dreams and goals, be it goals for a perfect
health & immunity, abundance, success in studies or career, love, having a stress free & positive mindset – all this by using the magical power of positive words
that you simply see and read multiple times a day.

These frames can be customised as per your requirements and can be easily placed on your bedside, your child’s study table,
your work station or infact anywhere in your home where you can read and internalize these positive words.

As you read these affirmations, visualize yourself truly embracing these statements.
The more emotions and enthusiasm you put into embodying these affirmations, the more you’ll get out of them.


Affirmations foster a positive mental attitude to put you in a better mind-space for positive thinking and self-empowerment, which is why everyone should use them in their daily lives.
Daily affirmations offer a range of proven benefits:

They Motivate Us

Reciting affirmations can motivate us to hold onto truths when we’re struggling. For instance, if you tell yourself that you’re a good worker, you’re more motivated to complete a task than if you constantly say that you can’t do it. Your thoughts can quite literally manifest reality and motivate your actions.

They Improve Our Quality of Life

Practicing positive affirmations makes you feel more optimistic and happier with a clearer perspective on what you want in life. People who recite daily affirmations are more focused and capable of making the right decisions in difficult situations.

They Boost Confidence

Positive affirmations help you learn to be the best version of yourself. When you tell yourself that you’re confident and capable, you’re more likely to embody those beliefs.

They Lead to Better Health

Science has proven that people who think positively feel better and live longer lives compared to those who don’t. Rather than getting caught up in negative emotions, focus on positive affirmations in the face of stress or destructive thoughts. You’ll start to feel better both mentally and physically.

They Cultivate Better Relationships

Positive affirmations can help you make better first impressions. Just think, if you tell yourself that you attract ease in all areas of your life, including your relationships with others, you’re more likely to walk into a social setting with confidence. Your friendships and romantic relationships enjoy an instant boost!

They Set Us Up For Success

Since positive affirmations help us focus on all the good in our lives rather than the failures, we’re more open to learning or trying new things. Don’t be surprised if you experience more success in your career after practicing positive affirmations.

The best way to get started in harnessing the power of daily affirmations is to simple start saying them every day.

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